Casper Asia Retail & Consumer Tech

Chung Nguyen

Operating mainly in Vietnam, a promising and slightly fragmented market with revenue in 2021 of air conditioners of around $1B, smart television of about $1.5B, and major household appliances of nearly $1.8B, Casper offers a variety of household electrical solutions. Casper’s products are underpinned by three main pillars: affordable price, high quality and cutting-edge design of products, and efficient after-sales services. Different from global brands: Samsung, LG, Sony, Panasonic, and Daikin which are well-known for high quality but prohibitively expensive products, and China brands: Media, TCL, and Haier concentrate on mass production, low-cost strategy, Casper proactively customizes their products based on local consumers’ demands and income.

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