Do Viet Anh

BOO founded in 2003, is a major lifestyle fashion brand providing proudly locally made products of the same standards to international brands at fair prices and has +33 stores across the nation. Capturing everything about Vietnam at the street level in its ingenious designs, BOO celebrates youth culture, contemporary urban style, and street attitude. The brand has been dressing teenagers and young adults with items inspired by local elements from advertising walls to slang and spiritual values. Highly eco-conscious, the company looks to provide customers with premium Vietnamese-made products creatively and sustainably, while creating a lifestyle of innovation built on tradition.