Yes4All - New High-Impact Entrepreneurs Join Endeavor in February
Yes4All – New High-Impact Entrepreneurs Join Endeavor in February
At the 102nd in-person ISP, Endeavor selected 26 entrepreneurs leading 15 companies. The organization now supports 2,703 entrepreneurs leading 1,649 companies in 45+ countries around the world.
When our global community comes together, that’s when the real Endeavor magic happens. As an international crossroads, Dubai set the stage for our first in-person International Selection Panel (ISP) of the year, held from February 18-20, 2025. Entrepreneurs from around the world gathered to pitch their businesses to a global panel of business leaders and mentors, receiving invaluable feedback found nowhere else. After three days of connecting, sharing, and learning, Endeavor selected 26 entrepreneurs leading 15 companies that are innovating across industries and regions, including our first-ever Ukrainian company.
Each ISP is the culmination of a rigorous, multi-step selection process to identify high-impact entrepreneurs from all over the world. We seek founders with the greatest growth potential and those who commit to reinvesting time and resources into their local entrepreneurial ecosystems to help build the next generation of entrepreneurs, sparking a Multiplier Effect. During the ISP, our panelists interviewed entrepreneurs about their businesses and evaluated their potential for high-impact growth. The panelists then discuss the candidates and vote on whether to select them to become Endeavor Entrepreneurs.
Panelists
Thank you to our outstanding group of panelists:
Joanna Rees, West Global (Endeavor Global Board Member); Veronica Serra, Innova Capital (Endeavor Global Board Member); Nabyl Al Maskari, Al Maskari Holding (former Endeavor UAE Board Chair); Andreas Stavropoulos, Threshold Ventures (Endeavor Greece Board Member); Mark Roden, Ding (Endeavor Ireland Board Member); Mohamad Khachab, BMB Group (Endeavor Entrepreneur, Endeavor UAE Board Member); Mohamed Azab, Grinta (Endeavor Entrepreneur, Endeavor Egypt Board Chair); Raoul Oberman, Sasya Terra Pte Ltd (Endeavor Indonesia Board Member); Tony Kilduff, Elgin Energy (Endeavor Ireland Board Member); Salim Sacoor, Sacoor Brothers (Endeavor UAE Board Member); Antoine Jebara, JumpCloud (Endeavor Entrepreneur); Luca Bovone, Habyt (Endeavor Entrepreneur); Lucas Vargas, Nomad (Endeavor Entrepreneur); Majeed Alsukhan, Tamara (Endeavor Entrepreneur); Miguel Santo Amaro, Coverflex (Endeavor Entrepreneur); Mohamad Ballout, Kitopi (Endeavor Entrepreneur); Mona Ataya, Mumzworld (Endeavor Entrepreneur); Peter De Caluwe, Thunes (Endeavor Entrepreneur); Sergui Negut, FintechOS (Endeaevor Entrepreneur); Tiger Fang, Kargo (Endeavor Entrepreneur); Monica Brand Engel, Quona Capital (Endeavor Global Ambassador); Roshini Bakshi, Everstone Capital Advisors (Endeavor Global Ambassador); Binny Bansal, Flipkart; Lisa Raggiri, Forward Arc.
Our New Entrepreneurs
Learn more about the entrepreneurs and the innovative companies they are building.
Yes4All
Entrepreneur: Mỹ Nguyễn
Endeavor Office: Vietnam
What they do: Founded in 2009, Yes4All is a leading e-commerce company specializing in heavy and bulky items across sporting goods, furniture, and garden categories. The company sells its products primarily through Amazon, as well as Wayfair and Walmart. While e-commerce companies have historically focused on small, lightweight products, Yes4All has embraced the more challenging segment of large, heavy items and built 15 years of specialized expertise. The company leverages its lower overhead costs, economies of scale, internal product design capabilities, platform partnerships, and logistics expertise to deliver high-quality products at competitive prices.
Who they are: Mỹ Nguyen, CEO of Yes4All, began his journey in rural Vietnam, where he studied Civil Engineering at Bach Khoa University before dropping out to run a computer shop. After immigrating to the US in 1995, he started over as a kitchen helper and briefly found success as a million-dollar day trader until losing everything after 9/11. Undeterred, he worked at Viking Components while earning his Business Administration degree, then spent over a decade at Kingston Technology. During this time, he launched two digital ventures: Yes4Student.com and Yes4Movies.com. While working on a last-mile delivery project at Kingston, he saw an opportunity to redesign a pull-up bar to fit a flat-rate box, reducing shipping costs from $35 to under $6. After patenting the design and partnering with a Chinese manufacturer, he listed the product on eBay. It quickly became the #1 selling pull-up bar, with over 50 units sold per day. Recognizing the potential for a larger business, he founded Yes4All in December 2009 from a mobile home in California before returning to Vietnam to build his business.